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很長時間裡,喜歡彰顯衣品的時髦愛好者們都把秋冬季形容為「出彩絕緣」:似乎所有繽紛的可能性都被留在了夏天,難道寒冷天氣下的穿搭註定只能與新意和色彩無緣嗎?現在,故事逐漸被改寫。
為了激活秋冬時尚能量、迎接越來越近的2023年,彩色風潮在這個冬天重新潛入我們的視野中。各路穿衣達人們的冬日OOTD中不再是沉悶的黑白灰套路牌,紛紛加入的各種撞色混搭、吸睛印花,無一不在告訴我們:想要營造的出挑秋冬氛圍感,其實一件出彩單品就夠。
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素色基調配上色彩的出席點綴,看似毫不費力地令人眼前一亮。哪怕是經典得不能再經典的條紋元素上了彩色,也能出奇制勝。水原希子、鄭秀晶、朴彩英、New Jeans的Hanni等明星們,也紛紛以日常化的搭配演繹色彩與條紋。
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色彩、條紋、印花等玩味元素,讓我們很容易聯想到玩轉調色盤的「90後」意大利品牌MARNI。在一向被人認為嚴謹的高級時裝中,前衛的MARNI憑藉強烈色彩碰撞脫穎而出,並將獨特面料、印花和版型糅合成舒適新風尚,完美折衷不同摩登風格,多年間帶來多個爆款。
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意大利時裝品牌MARNI創立於1994年的米蘭,在那個神仙打架的年代,MARNI以對色彩的敏感度大玩混搭,成為在刻板的意大利時尚軍團的奇兵。
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2016年,Francesco Risso接過了MARNI創意總監的火炬,他有着更大的膽量和野心,很快就找到了自己獨特的節奏。Risso把創意作為溝通的橋樑,在自己的設計風格中加入豐富多彩的手繪元素,向世界展示他天馬行空的精神世界:人們可以輕易在他的設計語言裡讀出時裝屋少見的新鮮意趣。
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Francesco Risso是把氛圍感拉滿的大師,MARNI的靈感來自於生活里有美感的瑣事,例如籃子、絲巾等生活化的單品,因此面對MARNI的作品,有一種天然的熟悉感。這也是設計師重視設計與使用者的共生,和觀眾情感共鳴的結果。
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以標誌彩色條紋為基調,被親切稱為「菜籃子」的Market Bag,是MARNI給許多新粉絲的初印象。配色、材質的海量選擇,讓每個人都能買到心頭的那款,也難怪紅了幾年的Market Bag,至今仍在種草榜上留名。
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而實驗性的創新印花、立體剪裁、藝術元素混搭入日常,是現今MARNI高舉的鮮明旗幟。如舒適面料,搖粒絨、馬海毛的使用,不僅紅出圈,還挑戰了時裝不舒服、不日常的共識。
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今年春夏,MARNI決定做一場屬於更多人的童趣夢。品牌攜手倡導「LifeWear 服適人生」的優衣庫,打造兼具溫暖和時尚的UNIQLO and MARNI系列。首輪發售,被優衣庫的舒適度所折服的MARNI創意總監Francesco Risso,就毫不吝嗇地拿出品牌極具辨識度的花卉、條紋元素,打造簡約利落的高級感基本款。
現在,雙方將重磅推出UNIQLO and MARNI 2022冬季系列。以優衣庫精益求精的工藝、持續革新的科技面料,和不斷探索麵料與色彩可能性的MARNI,帶來充滿藝術感與前瞻性的設計,助力每一位向往時裝意趣的你,輕鬆逾越秋冬搭配鴻溝!
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拍馬趕到的UNIQLO and MARNI 2022冬季系列,也是此次重磅合作的收官之作。雙方將延續前作帶來熱度不減、優雅舒適的完整系列單品。再度以繽紛色彩、絢麗印花,玩轉時尚混搭。既是對優衣庫簡約經典的顛覆重塑,又是純粹與紛繁的碰撞。
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本次UNIQLO and MARNI 2022冬季系列火力全開,一舉拿出自己的時尚看家本領,玩味趣意的色塊拼接、條紋元素隨處可見,配合優衣庫的舒適製衣理念與HEATTECH秋冬保暖科技,帶來羽絨服、針織衫、長褲,和各類配飾等多個品類單品,一眼便能看出滿滿的時尚質感。
當然,色彩亮麗、設計出挑的冬裝,總讓人害怕自己穿成了買家秀和賣家秀的對比。但注重日常穿着的優衣庫可不只是把時尚玩得高高在上,而是要讓穿搭出彩、將舒適注入時尚。率先上身本次合作系列的達人們,還為我們提供搭配優衣庫基礎款單品的新思路,在不同實用場景中打造更多實穿可能性。
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如果只是選擇「黑白灰」這一三板斧色系,未免會被清冷的冬日氛圍給吞沒;若是選擇大紅大紫,又怕小身板招架不住。不想做選擇?UNIQLO and MARNI 2022冬季系列,就能給你提供色彩與舒適二合一的穿搭體驗感。
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為了將防寒和玩色提升到下一個level,UNIQLO and MARNI還為大家準備了同樣用HEATTECH黑科技面料打造的針織帽、手套、襪子等獨具秋冬特色的風格小物,從頭到腳都趣味十足、緊鎖溫度。並創新推出連帽圍巾款式設計,保暖功能和時尚度兼具,無疑是冬季場景中獨特的存在。
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誠意滿滿的UNIQLO and MARNI收官之作,將於12月9日在優衣庫門店、掌上優衣庫、優衣庫天貓旗艦店同步發售(部分款式僅在部分門店有售,具體販售商品和款式以店鋪實際售賣為準)。鎖住溫暖,實現輕奢自由,引領冬季風尚,就現在!
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