Until now, over 170 senior executives have confirmed to speak at FBIF2022. Confirmed speakers include:David Xiqiang Zhang,Executive Vice President,NestléS.A.;CEO,Zone Greater China, NestléAnne Tse, CEO,Greater China Region, PepsiCoChunxi Liu, Executive President, Yili GroupChris Cheung, President, China, Lee Kum KeeXianguo Fan, Chairman of the Board, Jinmailang Food Co., Ltd.Themed "Time to Transform", theFood & Beverage Innovation Forum 2022 (FBIF2022)will take place from21-23 September 2022at theShenzhenWorld Exhibition & Convention Center (Bao'an District).Industry trends and innovation cases will be explored for product categories, includingdairy, snacks, baking, beverages, alcohols, condiments,3R Foodand in multiple perspectives, i.e.,stratepy, ingredients, marketing, channels, supply chain, packaging, entrepreneurship, etc. Two awarding ceremonies and FBIF iFood Show, an exhibition of food innovations that covers over 36,000 square meters, will bring a splash of inspirations.It is noteworthy that under the updated timetable, the Snack & Baking, Condiment & 3R Food and Channel & Supply Chain sub-forums will be extended to the third day for more discussion on baking, 3R food and supply chain.
FBIF & FBIF iFood Show Layout
FBIF2022 Forum and Awards
FBIF2022 Confirmed Speakers and Juries
Chris Wang, Founding Partner, Hosen Capital; Vice Chairman, New Hope GroupDavid Xiqiang Zhang,Executive Vice President,NestléS.A.;CEO,Zone Greater China, NestléAnne Tse, CEO, Greater China Region, PepsiCoChris Cheung, President, China, Lee Kum KeeXiu Chai, Founder & CEO, MilkgroundDavid Zhang, President Asia, OATLYXianguo Fan, Chairman of the Board, Jinmailang Food Co., Ltd.Felix Yiyi Chen, VP & Head of Strategy and Investment Management, Mengniu GroupLinlin Liu, Commercial Managing Director, Agricultural Supply Chain North Asia, CargillJoanna Lu, Expert Partner, Bain & CompanyChunxi Liu, Executive President, Yili GroupGracie Gui, Marketing Director of Nutrition Department, Bright DairyDan Liu, General Manager, The Yogurt CowCatriel Giuliano, Global Head of R&D, NotCoAadit Patel, Head of Machine Learning & Engineering, NotCoYue Shen, Brand Manager of AMBROSIAL, Liquid Milk Division of Yili GroupYitong Su, Product Manager of Horun, New Hope Dairy Co., Ltd. Marketing CenterAndy Wang, General Manager, BeFoodJeff Lu, AP Strategic Marketing & Portfolio Management Leader, IFF HealthShiyao Chen, Principal, Kearney Strategy ConsultantsKathy Cao, China Marketing Head, CHR HANSENAlan He, Partner, Ries Positioning Strategy & Consulting (China)Dr. Susan Jin, Head of Health BU Greater Asia Regional Industry Director Cultures & Dairy Enzyme Greater China, IFF Health & BioscienceMauro De Felip, General Manager, Ferrero ChinaHaihua Ma, Founder & CEO, BooheeChangqing Gui, Chairman, Natural FoodJack Zheng, CGO, NielsenIQTeyuan Liu, Executive Deputy General Manager, Jinzai FoodAndrewWang, CEO,Wake-Up LuweiYingying Huang, Brand Manager, Douzui FoodNash Tian, Market Unit Director of Adult Nutrition, FrieslandCampina IngredientsAmy Yang, Research Director & Sector Growth Officer of Chain Restaurants, Ipsos in China Kwok-wei Cheng, General Manager, YOUxian WorkshopEdgar Gong, Product Portfolio Director, Cargill China Grain & OilseedsBiao Zou, Founder, Solar NurtureKevin Pu, Founder & CEO, ZhenWeiXiaoMeiYuanGuoliang Cao, Founder, Daddy Sweety; CEO, Tangdou TechnologyLynn Zhang, Managing Director, Innovation & Customer Experience Domain,Kantar ChinaEmma Wang, Managing Director, FountainVest PartnersSherry Zhao, Head of Coffee Brand Communication & I&R, Nestle GCRAlfee Cheng, COFFEE R&D Director, LUCKIN COFFEEAllen Chang, Deputy Director of Coffee Project Team of Brand Department of Shanghai Headquarters, CoCo Fresh Tea & JuiceKai Zhang, Founder & Chairman, FreeNowZheng Xia, Founder & CEO, Ksana ChaEden Wang, Founder, ZUI XI Richard Chang, APAC VP, Doehler GroupKaidi Mao, Product Manager, AlienergyJerry Hou, Partner, Human-Centered ConsultingLu Lu, Customer Experience Marketing Leader, Greater China & North Asia, IFFHao Cheng, Executive Director, Ipsos in ChinaDong-Fang CHEN, Vice President R&D Asia Pacific, FirmenichSimon Wang, Probiotics Lead - Active Living, Fonterra GroupJun Wang, Founder & Board Chairman, Jujiang GroupMuthu Kathiresan, Head of Beyond Beer, China & General Partner, ZX Beverage Fund APACSuhan Hou, Chief Analyst, NomuraNash Feng, Senior Consultant, Ries Positioning Strategy & ConsultingRose Bao, Quality Director, Carlsberg ChinaJunjie Liu, Founder, Beer LinkXiaobiar, Co-Founder of NBeer Craft Brewing Co. and the World Beer Bottle Museum & Designer of FAMILY OF BEERKristoffer Fink Parup, Head of Strategy, PearlfisherKIN, Founder, Bar ConstellationBastien Ciocca, Co-Owner & Co-Founder, Hope & Sesame GroupPhilip Wu, Managing Editor of Alcoholic Beverage Department, Phoenix NewsJoyce Zhou, VP Food Retail & Food Solutions Future Growth, UnileverHolly Miao, Head of Food PIC, Totole, NestleJeffrey She, Executive Chef, Kitchen R&D Center of Catering System, Totole, NestleQiaosong Hu, Vice General Manager, Tiger Bang Meat Chili SauceBrian Chuang, Director, Wuan Chuang Soy SauceKelsey Qiang, VP & GM, F&B China, AptarElisa Hu, Brand Director, Shinho FoodEmma He, Expert, Sourcing Management, FreshippoFei Lin, Chairman, WeiyuanhongfangYantao Du, Chairman, Xinyaxuan GroupWenxian Fan, Founder & CEO, Meixin FoodEric Lu, CEO, Salion FoodsJunyong Xiao, Founder & CEO, Bear ComingCago Chen, Vice President, WANGJU CAPITALWuxin Yun, Co-Founder, Jianke FoodYitong Liu, Head of TS, Consumer Biosolutions China, NovozymesWill He, Head of Regional Marketing, China, NovozymesBox He, Co-Founder & Brand and Product Director, Taste MattersMufan Chen, Business Group Director, Kantar Worldpanel ChinaZihan Yi, Founder & CEO, SongxianxianLuo Chen, Founder & Director of Product Development, ChloeChanBo Huang, CEO, Chaoshan CollectionXiangting Jiu, Founder & CPO, Fresher 8Junrong Tang, Co-founder, FOODBOWLXuetao Wang, Head of Packaging, Nestle Greater ChinaJohn Schoolcraft, Chief Creative Officer, OATLYDaniel Nordigaarden, Partner, McKinsey & CompanyDr. Jun Wang, General Secretary, Asia-Pacific Sustainable Plastics Alliance; General Secretary, China Sustainable Plastics AssociationAaron Cheng, YUTOECO R&D Institute Dean, YUTOECOMichelle Yu, APAC Sustainability Manager, UPM RaflatacShawn Gong, Creative Director, SGKGosen Zeng, Co-Founder, inDareChuanjian Hu, Chairman, Asia Chimian CompanyHong Ko, Partner, KL&K DesignOleg Beriev, CEO, Mildberry; Founder, Yummy UnitedKevin Fan, Client Service Director, SGKEric Zhu, Creative Director, Intox Design & CommunicationLennart Fries, Head of Science & Technology Catalyzer, Nestle R&D (China) Ltd.Lawrence Yang, Partner, BA CapitalClara Cai, Head of China Disruptive Commerce, J.P. MorganMiguel Zheng, CEO & Founder, AOLANZihao Zhang, Founder, PlantagGuodong Li, General Manager, OCAKJennifer Ji, General manager of Sales Department of Domestic health Products, DaminJian Li, Chairman & CEO, XinliangjiShirley Shen, Founder, YIFANMAIChaodong Wu, Founder, QEEWOOXiaoyu Zhong, Founder, Yungeng WuzuoYi Shu, Founder, Let's teaAlex Shao, Co-Founder, PONG PONG BAGRoy Wang, Founder & CEO, XIAOHUANGXIANGStephanie Hu, CEO, Fantastic ThaiGeorge Song, CEO, JOLIYOYOPeiran Zhu, CEO, FOOODLABRebecca Fei, Founder & CEO, The MiracleMaggie Peng, Founder, SO ACAIJintong Xian, VP, FreeS FundJie Fang, Managing Director, Phoenixtree CapitalMatt Che, CMO, Budweiser APAC Brewing CompanyCharles Chung, Vice President of Supply Chain, Unilever North AsiaJun Fang, Vice President of Data and Digital, Unilever ChinaGuoxun Li, Vice President, Chi ForestYongqiang Zhao, Partner, China Consumer Industry, IBM ConsultingJames C. Wei,Chairman,DaChan Food AsiaYong Wang, Founder & CEO, Xiao Ma Song & CompanyZhaohui Liu, Managing Partner, PGA CapitalZilong Wang, Director of SATINE Brand, Liquid Milk Division of Yili GroupLeo Zhang, Founder, COOOOK輕烹烹Riff Zheng, Vice President & Dean of User Experience Research Institute, DATA 100Heli Wang, Founder, RongbrandNash Li, Head of Food & Beverage Vertical Sales & Operations Department, Tencent Marketing SolutionDylan Lu, General Manager, Athletic Greens®Tony Yang, President and Partner, TezignCalvin Chan, CEO, VIOOH ChinaXuhong Yao, CEO, MeiyijiaVivi Jiang, Vice President, Eastroc BeverageShengqiang Chen, Co-Founder & COO, YijiupiTim Liu, Head of Brand Operation, Meituan InstashoppingGeorge Yan, Co-Founder & CEO, CloboticsLibing Ma, CSO & Co-Founder, Tea NaturalHaitong Zhu, Founding & Managing Partner, Z CapitalBingyang Yao, CEO, No. WangHao Zong, Founder, SheyangshiWilson Zhu, CEO, China, GNCLiz Li, Nutrition R&D Director, MaryKayRaymond Ze, Senior Scientist, BY-HEALTHRemington Zhu, VP and Greater China GM of Tate & LyleArmand Chen, COO, RoquetteKevin Dong, Senior Research Scientist, RoquetteFacai Li, Vice-President, Baolingbao BiologyDr. Wiola Mi, Director Nutrition Science, Bunge Loders CroklaanLois Mo, H&W Marketing Director APAC, ADMJean Zhao, Marketing Director, Bloomage BiotechLing Li, EpiCor Global Growth Lead, CargillMavis Ran, Marketing Director, Howtian GroupXiaoyun Wang, Founder and CEO, Refine BiologyAnnie Liu, China Senior Leader, Business Development, Innova Market InsightsSimon Ye, Regional Scientific Marketing Lead, Greater Asia, IFF HealthWells Gao, APAC Probiotics Customer Development Manager, ADMMaggie Yang, CEO, Bio-EverydayMars, Founder & CEO, 21BEAUTYJunfeng Shi, Partner, The Mountainsea Plants; Post-Doc, 2M9HSimon Hill, Head of eimele Scientific Advisory Board, eimeleJames Que, DGM, Ningbo Enrich-Life BIO-TEC CO.,LTDDr. Lynn Zhao, Adult & Pet Nutrition & Care China R&D Director, H&H GroupWow Food Awards 2022 University Juries-PreliminaryJianbo Xiao, Professor, Jinan UniversityBaojun Xu, Professor, Beijing Normal University-Hong Kong Baptist University United International CollegeFengjie Cui, Professor, Jiangsu UniversityHaixia Yang, Professor, China Agricultural UniversityWen Chen, Professor, South China University of TechnologyXin-jun Du, Professor, Tianjin University of Science and TechnologyXinqi Liu, Professor, Beijing Technology and Business UniversityMingqian Tan, Professor, Dalian Polytechnic UniversityQihe Chen, Professor, Zhejiang UniversityWow Food Awards 2022 Juries-FinalsYvonne Cao, Manufacturing and R&D group General Director, Want Want GroupJeff Lu, AP Strategic Marketing & Portfolio Management Leader, IFF HealthDaniel Deng, Product & Pack Director, Mars Wrigley Confectionery (China)Gongpu Gao, Founder & CEO, TIMONFerry Lee, Brand Founder, Solo-DiningEileen Liu, Taste & Portfolio Director, Firmenich Aromatics (China)Angela Pan, R&D Group Leader Consumer Science, Mondelēz China Cheng Qian, Co-Founder, iFoodGeekSimon Wang, Probiotics Lead - Active Living, Fonterra GroupXiaoxia, Founder & CEO, NaturalmanthyDr. Bo Zhang, Founder & CEO, Healstec Innovation (Betale)Leon Zheng, CEO, Regulatory AI TechnologyPeng Yuan, Technical Center Director, Greater China, Lesaffre ChinaJames Li, Quality Director, Chi Forest GroupLynn Zhang, Managing Director, Innovation & Customer Experience Domain,Kantar ChinaAmy Song, Senior Director, APAC Category Innovation, Coca-ColaDavid Zhou, Technical Director Greater China & Korea, GivaudanZhengyong Yan, RD&A Director China, KerryKen Zhou, Marketing Director, Bright DairyJohan Shen, Dean, Institute of Ding DongApple LYU, Founder & CEO, StareatEugene W, Founder & CEO, TreatrixZihao Zhang, Founder, PLANTAGAngela Zhong, Investment Promotion Director, Fanli Digital TechnologyHong Zhao, Business Unit Head, APAC CNP (Cereals, Nuts and Pulses), DoehlerWei Tang, Chairman, Shanghai Kaishan SpiritQiming Li, Dean of Science and Technology Research Institute, New Hope Dairy CowsPeter Pi, Buyer Manager, China Resources Vanguard OLE BUEmma Lv, Brand Cooperation Director, Meituan InstashoppingAlfee Cheng, Coffee R&D Director, LUCKIN COFFEEXiaoMei Yin, Senior Technical Director, Symrise ChinaCharlie Pu, Commercial VP, Greater China, Tetra Pak ChinaXue Tian, Founder, Tian Xue StudioDr. Wiola Mi, Director Nutrition Science, Bunge Loders CroklaanZhan Bao, Chief Scientist, Vesta Food LabZhiwei Wang, Founder, Penguin GuideDr. Lynn Zhao, Adult & Pet Nutrition & Care China R&D Director, H&H GroupLinda Zhang, Former VP, Starbucks, Product innovationWuxin Yun, Co-Founder, Jianke FoodLancy Xu, Strategy Director, DOUYINLarry Jiao, Head of China Marketing & Global PUFA Business Leader, RoquetteLuxiao Ren, Marketing Director, DXYXiao Luo, Nutrition Expert & Zhihu Power User, the Good Food Fund, CBCGDFOuli Kan, CEO & Zhihu Power User, 8bit cafeMarking Awards 2022 JuriesXavi Cortadellas, Gatorade Head of Innovation and Design, PepsiCoBruno Singulani, Global Brand Identity and Design. Food SBU, NestleChristophe Pradere, CEO & Founder, BETC Design & BETC AsiaSomchana Kangwarnjit, Owner & Executive Creative Director, Prompt DesignRené Chen, Chief Creative Officer, JKR ShanghaiPaul Williams, Partner & Creative Director, Springetts Brand Design Consultants LimitedWeijie Kang, Co-Founder, Shenzhen Oracle Creative Design Co.,LtdGrant Li, Creative Director, L3 BrandingChong Peng, Founder, PesignSophia Nadur, Global Food and Drink Innovator & Tg Green Tea Creator, Ideas 2 Launch LtdVan Fan, Co-Founder, HOTDIJoan Josep Bertran, Founder & Design Director, JJ Bertran StudioHernan Braberman, Partner & Executive Design Director, TridimageStepan Azaryan, Founder & Creative Director, Backbone BrandingBenton N. Sauer, Founder & CEO, BN CreativeLina Su, Design Associate Director, Mars Wrigley ConfectionsWenyan Pang, General Manager, Qinwei DesignHiroko Ogawa, Founder & CEO, OGAWA HIROKO DESIGNJen Newell, Head of Realisation, ContagiousAnna Lukanina, Managing Partner, Depot Branding AgencyTom Gilbert, Executive Creative Director, Design BridgeYael Alaton, Partner, Vision & Strategy, PearlfisherAaron Cheng, YUTOECO R&D Institute Dean, YUTOECOBob Zhi, Chief designer, SHENZHEN BOB DESIGNScottie Liu, Market Development Director, AptarRobert Ding, R&D Manager, Hexing GroupNigel Li, Senior Manager, MondelezClem Halpin, Design Lead, Taxi StudioProf. Dr. Alpay Er, Head of Department of Industrial Design, Özyeğin UniversityYuko Takagi, Design Manager, Coca-ColaKelly Chen, Research Director, NielsenIQQuentin Yan, Sr. Manager/Director, APAC Market Development, WestrockLouis Hu, Segment Development Director, Avery DennisonOleg Beriev, CEO, Mildberry; Vice president, RBCAGianmauro Vella, Head of Design PepsiCo Apac & Amesa, PepsiCoZilong Wang, Director of SATINE Brand, Liquid Milk Division of Yili GroupXiaochen Liu, Design Director, Chi ForestYanru Chen, Director of AMBROSIAL Brand, Liquid Milk Division of YiliHenry Yu, Commercial VP, Tetra Pak ChinaYufei Chen, Senior Vice President, O.R.G. TechnologyTina Lv, Brand Director, MilkgroundSylvia Vitale Rotta, Founder & President, Team Creatif GroupYungui Weng, GM of Product Technical Center, Huaxing GlassFBIF2022 Forum Overview
FBIF2022 Parallel Sub-Forums and ThemesFBIF2022 has been upgraded in both content and arrangement. The first two days of the three-day event will present ten topic talks in parallel sessions and the last day will be highlighted by Plenary Session and CEO Talks as well as the extended Snack & Baking, Condiment & 3R Food and Channel & Supply Chain sub-forums.Parallel sub-forums have grown from six to ten to present content in more breadth and depth. Adding to existing Dairy Talks and YoungCohol, Drink Talks and Snack & Baking become independent sessions for discussion on vertical segments. Condiment & 3R Food is specially set up for FBIF2022 to explore "New Taste That Spice Up New Lives". Marketing Talks, Pack Talks and Start Ups are popular sessions for horizontal perspectives, to which Channel & Supply Chain is added for 2022 to empower businesses to Grab "The Next" Channel. The Ingredient Talks will have you onboard to explore "The Next Star Ingredient" with tech-rich topics.FBIF iFood Show as a concurrent exhibition of FBIF (Food and Beverage Innovation Forum), focuses on innovation and aims to provide F&B companies with a professional display and communication platform, complementing the forum and jointly promoting the industry development.The FBIF iFood Show 2022 has been expanded to 36,000m² with 500+ exhibitors expected. As of 14 June 2022, over 450 exhibitors have already booked their booths, including 120+ brands in wine, snack food, convenience food, beverage, plant-based, and dairy products, as well as 190+ food ingredients & OEMs, 60+ packaging & equipment, and 50+ marketing & design, for a total of 320+ food suppliers. Besides, 5 exclusively curated events will Wow you throughout your exhibition journey. In 2022, the FBIF iFood Show will attract over 21,000 audiences to visit.The five exclusively curated events of the FBIF iFood Show 2022, in addition to the existing Foodtalks, Tea Break Market, MA Gallery and Wow Food Collection, also opens a Wine & Spirits Pavilion, which together with the surrounding Wine & Spirits brand exhibitors formed a Wine & Spirits themed block.Rendering of FBIF iFood Show Exclusively Curated Events
FBIF2022 Sponsors and Partners
A partial list of FBIF2022 Sponsors and PartnersA partial list of FBIF2022 Media PartnersFood and Beverage Innovation Forum (FBIF) has become one of the most influential food-industry events in the Asia-Pacific region. FBIF, founded in 2014 by Simba Events, is dedicated to sharing global successful business cases and concepts and technologies that are endowed with innovative concepts and thus help the industry leaders gain insights about future trends and promote the development of food and beverage industry. FBIF has been held successfully for 8 times, and it has attracted quite a few global top 100 enterprises of food and beverage industry. Themed on "Time to Transform", the FBIF2022 will take place from 21st to 23rd September, 2022 in Shenzhen.
Registration & Contact Us
SpeechOpportunities & Strategic CooperationEmail:isabella.hsu@simbaevents.cnYou can scan the next two QR codes for registration.Domestic Companies Registration & SponsorshipEmail: billwang@simbaevents.cnOverseas Companies Registration & SponsorshipEmail: ada.chen@simbaevents.cnEmail: alice.du@simbaevents.cn
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