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House of No Sugar 烘焙店品牌形象
House of No Sugar 背後的理念非常簡單。這是乾淨的飲食和整體的生活。這是一位麵包師為他的糖尿病祖母開發了一系列全新的無糖食譜的結果,她喜歡甜食,但多年來不得不一起抵制它。對創始人來說更大的靈感是不必要的抬高價格,這些價格通常與普通食品的健康替代品有關。
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雖然有些人可能會為更健康的食物揮霍,但其他人往往別無選擇,只能簡單地避免沉溺於這樣的美味,甚至更糟的是,無助地選擇不健康的食物&因此冒着健康的風險。
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House of No Sugar 旨在通過為大眾帶來相當優質的健康放縱食品體驗來彌合這一差距。由於導致它誕生的故事,我發現這個項目相當勵志。從故事中汲取靈感,設計旨在為大眾帶來精緻和優質的體驗。
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調色板也遵循相同的原則,使用大量銅,印度家庭經常使用銅來儲水,因為據說金屬使水更有營養和豐富。證明對我們的健康有益。
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在整個包裝中使用強烈的否定短語是一種較少採用的方法,但已為此實例選擇以強烈鼓勵人們對任何不支持他們健康生活方式的事物說不。
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Choux
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via:boxbranddesign
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Breadrocks麵包與點心品牌品牌形象設計
Breadrocks是後觀音旗下的手作歐式麵包與點心品牌,主理人是一位熱愛搖滾樂、麵包點心與另類文化的90後女性。產品的出品風格受主理人個性影響較大,研發靈感通常來自個人喜好,通過不斷嘗試手工製作成各種麵包和點心,產量較少,目標為小眾群體。
Breadrocks品牌形象更多是對主理人個性特徵的表達。主識別元素通過輕復古的襯線字體表現歐式麵包的手工質感,襯線的設計靈感來源於搖滾金屬樂器振盪分解的音長和電流聲;結合搖滾手勢與眼睛元素組合成的輔助識別圖形,狂熱中帶着禪意,共同傳達出Breadrocks的獨特視覺魅力。
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樹旁 好麵包種出來
烘焙&咖啡店品牌視覺設計
via:寬石
樹旁成立於2016年,提供烘焙&咖啡,多年來堅持自家培育野生酵母,自主研發配料,採用優質無添加原材料,口感醇厚深受顧客喜愛。
好麵包是怎麼來的?設計師認為好的麵包是種出來的,是生長出來的。是從田間到餐桌,從種子發芽到成品的一個過程,是自然與時間的饋贈,回歸自然狀態的視角,體驗自然而然生成的視覺感受。
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在品牌系統建立中,把樹的概念融入標誌字體設計中,突出品牌名稱,樹枝做成一個icon貫穿系統,印章形式突出「好麵包種出來」。當消費者置身樹旁時,同時呼吸着麵包的麥香氣,重新鏈接身體感知與心智,從而達到片刻的冥思,體味春日微風、夏日流水、秋日落葉、冬日飄雪的四季變化,仿佛能感受到時間的流淌,慢下來,美好與樂趣都融入到到自然的狀態里。
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來源:勤略;僅用於學習交流,版權歸版權人所有。
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